According to Volza’s Nigeria Import data, Nigeria imported 8 shipments of Safety Shower during Feb 2023 to Jan 2024 (TTM). These imports were supplied by 3 foreign exporters to 4 Nigeria buyers, marking a growth rate of 14% compared to the preceding twelve months. Within this period, in Jan 2024 alone, Nigeria imported 2 Safety Shower shipments. This marks a year-on-year growth of 2% compared to Jan 2023, and a 2% sequential increase from Dec 2024.
The Nigerian shower market is experiencing significant growth, driven by accelerated urbanization and rising middle class incomes, but importers must approach this opportunity with caution. While the potential of the category is huge, it is also vital to recognize the associated risks and challenges. Factors such as import duties, customs clearance procedures and potential supply chain disruptions can impact profitability. Additionally, understanding the specific needs and preferences of Nigerian consumers, including their unique bathroom layouts and water quality, is critical to successful importation.
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